by Jan Taco Te Gussinklo |
I have regularly experienced it myself. Startups that have a very good starting position. They are starting to grow. Knowing setbacks (the notorious valley of death in management terms). Scrabble up again. Get on. But not breaking through. Only a few were given that breakthrough (with the hockey stick chart ). Soon the United States is referred to. The annual trip of a large Dutch delegation to Las Vegas led by Prince Constantijn maintains that image. After all, in Silicon Valley it works. No wonder, because there are all the ingredients there ... But suddenly a different sound suddenly appeared here. The cornerstone is the term blitz scaling. See also the book with that title.
To that end, I am going to the Amsterdam Epicenter on March 18, 2019. A stone's throw from Amsterdam Zuid-WTC station. An overwhelming building with many possibilities. A super modern climate control. Light, air, colors and muted sounds.
The top speakers are Silicon Valley's Jeff Abbott, Mahesh Kumar, CEO of Result, and Adrian Mcdonald, Partner Result. A meeting about scale-ups is a special story. The title blitz scaling (reminds me of blitzkrieg as in the Second World War. Mass military deployment in unexpected places. Such as shedding paratroopers behind the front line). But no thunder or lightning in this entourage, but serene tranquility. Blitz scaling is a matter of quiet but bold analyzes. Only one percent of startups grow to unicorn status. Epicenter Amsterdam wants to change this and for this reason has entered into a partnership with Silicon Valley's best experts.
Know your goals
Mahesh Kumar tells something about his work as an entrepreneur with successful scale-ups. Currently mainly in Scandinavia. What matters is the effect if you as an organization go from four to one hundred and then to one hundred and sixty employees. What does that mean? Know your goals
1) who what where
2) why grow
3) profit versus growth = growing profit
4) Numbers. The number of employees.
5) cash flow management.
With the help of specially developed business models, we respond to support rapid growth, conquer the market and align the strategy accordingly.
What is the secret then?
Jeff Abbott has co-written the manual on blitz scaling. What exactly is the secret of Silicon Valley? He encounters the same reactions from the public everywhere. There would be many talents. Certainly there is a legacy of successful companies such as HP (Hewlett-Packard) and there is a university like Stanford. And then there are the possibilities for financing. The latter is also not entirely true anymore. What is the secret then? Hence the creation of the Global Scale Academy. And it has set itself the goal of 'Track the code of scaling'. Try to find out this secret. A company can position itself in a quadrant with certainty and uncertainty. An example of scaling is Amazon. From the outset, a huge source of income. There are not even that many companies that meet this. A number of Chinese ones such as Alibaba and Tencent. In America Amazon, Microsoft and IBM. In Europe really only SAP. Interesting is also the daring action that Google took at the time of the takeover of the media company AOL. It is always about large markets, massive distribution possibilities, substantial margin, network effects, a suitable (fit) product / market offer and the chance of operational scaling up. The question is whether your competitors can also blitz. Not unimportant…. If the conditions are not sufficient for Blitzscaling, it can quickly turn into blitz failure a suitable (fit) product / market offer and the chance of operational scaling up. The question is whether your competitors can also blitz. Not unimportant…. If the conditions are not sufficient for Blitzscaling, it can quickly turn into blitz failure a suitable (fit) product / market offer and the chance of operational scaling up. The question is whether your competitors can also blitz. Not unimportant…. If the conditions are not sufficient for Blitzscaling, it can quickly turn into blitz failure
Watch and Listen to statements (video of more than 2 minutes) by Jeff Abbott
In recent years, the Netherlands has achieved growth in the number of scale-ups. This has an impact on employment, among other things. Epicenter believes that there are even more opportunities for growth in the Scandinavian and European markets and wants to focus its attention on digital scale-up companies that have the ambition to grow even further.
What is Epicenter Amsterdam?
Epicenter is the first digital innovation house in the Netherlands. An inspiring and creative meeting place for fast-growing digital scale-ups who want to learn, collaborate, grow and innovate. Epicenter brings teams, hackers and the tech community together based on a membership that values authenticity and an active contribution. Epicenter and its 4000 members are based in Stockholm, Amsterdam, Oslo, Helsinki and New York and offers a range of options in addition to a flexible working environment; such as business innovation labs, event and meeting rooms, an extensive selection of master classes, networking activities, conferences and seminars.