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Michele Law (Castlight Health, OpenDNS) + Mark Roberge (HBS, Hubspot): Sales Mistakes that Can Kill Your SaaS Business How to Avoid Them (Video + Transcript) | SaaStr

Building a well-oiled sales machine in SaaS is no easy feat. Mark Roberge, Senior Lecturer at Harvard Business School and former CRO at Hubspot, and Michele Law, former CRO at Castlight Health and former COO at OpenDNS, take the stage to talk about the top four sales mistakes that could ruin your SaaS business. But what’s more important than understanding what these mistakes are? Knowing how to rectify them, or even better, avoiding them altogether

https://www.saastr.com/michele-law-castlight-health-opendns-mark-roberge-hbs-hubspot-sales-mistakes-can-kill-saas-business-avoid-video-transcript/

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