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Scaling Your Marketing Team for Operational Success – Etumos

Scaling Your Marketing Team for Operational Success – Etumos

Consider the following scenario:

A Marketing Automation Architect is perusing the marketing calendar and looking at emails scheduled to go out for the day. She spots an email marked as “operational,” meaning it will send to unsubscribed leads and will not include an unsubscribe footer. Upon further inspection, it seems this email should definitely not be sent as operational as it is definitely not transactional. She approaches the Marketing Manager who created and scheduled this email.

https://etumos.com/marketing-strategy/scaling-marketing-team-operational-success/

TAGS

Marketing

Global Scaling Academy
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