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Ten Proven Pricing Models | Cayenne Consulting

Ten Proven Pricing Models | Cayenne Consulting

All startups eventually confront the challenge of optimally pricing their product or service. Do you give it away, like Twitter, and hope to find a way to monetize later? Do you price at a multiple of your cost like a wholesale consumer product? Or should you simply charge whatever price premium the market will bear? Your decision can have tremendous implications because your price point defines your brand image and market position; cash and funding needs; and, ultimately, your long-term survival.




Global Scaling Academy
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