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The Sudden Shift in SaaS Product Pricing

The Sudden Shift in SaaS Product Pricing

One of the most important forces in SaaS today is the Consumerization of IT. Instead of a centralized IT organization deciding which products to buy, product managers and marketers and engineers and data scientists determine which products they think would serve them best and buy them directly, often using a credit card.

https://tomtunguz.com/consumerization-of-it-is-happening/

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Global Scaling Academy
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