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Why Branding Is the Next Essential Startup Competency

Why Branding Is the Next Essential Startup Competency

How much is the most valuable brand in the world, Coca-Cola worth? $77.8B. That’s 45% of the company’s market cap.

Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it replaces the generic term: tissues/Kleenex, internet search/Google, glass cleaner/Windex.

https://tomtunguz.com/branding/

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Marketing

Global Scaling Academy
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