SaaS companies grow much faster than SaaP (Software as a Product) companies. Public SaaS companies grew at 28% in 2014 versus 8% for SaaP companies ( Software Equity Group ).
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If idea validation is about taking your business idea for a test-drive, then pricing your product is where the rubber really hits the road.
A startup can be defined as “an organization formed to search for a repeatable and scalable business model” ( Steve Blank ). Without the ability to grow and scale, a