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Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. WTF?
I recently wrote a blog post in which I pointed out that many investors and advisors discourage enterprise startups from having a professional services (PS) business and I think this
One important aspect of Software-as-a-Service (SaaS) that isn’t well understood to first-time entrepreneurs is the role gross margin plays into the business. Gross margin is defined as the percent of
8 answers: What should be the typical gross margin for a SaaS startup? Should it stay between 30-40% or can it be as high as 80%? - Quora
In the early days of GoToMyPC and GoToMeeting, we consistently threw every expense we could into Cost of Goods Sold (I was running sales and the CFO at the time)